Introduction
Guide
Made for Results
Document Structure
Elements Level of Importance •
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What do you stand for?
Brand Substance
The last thing you ever want in business is weakness, but standing for nothing means falling for everything. So these principles will keep you strong.
Vision •
Mission •
Purpose (The Why) •
Core Values •
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What makes you special & stand out?
Positioning
No one remembers normal. We want the world to know about you, so let’s ensure you can stick in their minds.
Differentiation Strategy • +
Positioning Strategy •
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Connect to their hearts; make them feel
Strategic Expression
Make sure your customers don’t just see you as another corporate profit-hungry entity, trying to take their money, but as a friend they can connect with. And the only way to connect to humans is to be more human.
Personality •
Human Brand Persona • +
Brand Mascot: Foodini • +
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Words that can sell water to the ocean
Verbal Expression
Those who are good with their words connect with customers the best.
Tagline •
Slogans •
Tone of Voice •
Communication Strategy •
Storytelling Frameworks •
Lexicon •
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Glossary & Index
Appendix
- Perfect way to add that spark of entertainment, that embodies the personalities of the Foodable founders and helps distance the brand looking like a huge corporate soulless entity but instead a caring group of passionaite people looking to make the world better place in other words humanise the brand, giving it personality so it doesn't across as salesly or proteinous because when a human feels as if they being sold to, they back away so more closer the brand is to feeling authentic, unique and genuinely looking to actually help the better. Plus, who can say no to Foundini - he’s dressed to impress.
Emotional Direction
- Connecting back to the founders is the cherry on top, because people love to buy from people they like, can relate to, respect or admire, and I can tell you the guys at Foodable are very personable, so 100% their audience will love them. The founders are the heart, lifeforce & spirit of the brand, so to not weave them into the branding would be an act of de-botchery